[image:moriharagroup.com]
Decide right now on what your approach to the business world is going to be. If you are a social entrepreneur, the social aims of your business require you to be an advocate for the societal changes you think you can bring about, convincing people of their importance. Research these aims before you start your business.
If you're launching a new smoothie, you might be appealing to people's fun and frivolous nature, but it's a niche market. Give yourself a fun title like ‘Chief Fruity Officer' and your light-hearted approach will make you stand out from the crowd. Research your competitor's approaches and see what benefits a small risk like this might bring.